Best Practices for Dance Websites

Your website is more than just an online presence; it’s your digital resume. Unlike a CV, which lists every detail of your career, a resume (aka your website and social media) should highlight the top achievements that make you stand out for the work you are trying to get.

Why Your Website Matters

Having a robust online presence through social media is essential, but nothing beats the stability and control of a personal website. Social media platforms can change algorithms, throttle your reach, or even go down temporarily. Your website, however, remains a constant, stable hub where you can direct potential clients, students, or employers.

Here’s how to create an effective dance website that showcases your talents and attracts the right opportunities.

1. Keeping It Simple

The principle to remember is: "Keep it simple." An overcomplicated website can overwhelm visitors. Here’s what you should focus on:

• Headshot or Full-Body Shot: Ensure there's a clear, professional photo where your face is visible. This helps create a personal connection.

• Bio: Write a concise, engaging bio that highlights your most impressive achievements. Avoid listing every detail of your career.

• Work Samples: Showcase your best work. Think of your website as a resume, presenting only the top 5% of your achievements.

2. Your Audience is the Star

As weird as it may sound since we're on your website and social media, you should not be the focus! Instead, how can you use your content to answer questions that your potential audience may have, or show that you have a solution to a problem they may be facing?

3. Content Organization

Make your website easy to navigate. Aim for visitors to find what they need within one to two clicks. Avoid multiple submenus and ensure that all key information is accessible with minimal effort.

4. Visual and Media Content

High-quality photos and videos are essential. It's someone's first impression of you!

• Photos: Include images that represent your style and personality.

• Videos: Provide trailers or short clips rather than full performances to maintain interest and manage loading times.

5. Contact Information

Make it easy for potential clients to contact you. Instead of a generic contact form, consider using scheduling tools like Calendly or the free alternative Cal.com, to book calls directly. This streamlines communication and adds a personal touch.

Conclusion

Your website doesn’t need to be perfect from the start. Treat it as a living document that you can tweak and improve over time based on feedback and new achievements.

Websites remain a powerful tool for artists. They provide a stable, customizable platform to showcase your work and connect with your audience. By following these best practices, you can create an effective, professional, and engaging dance website.

Feel free to reach out if you’d like feedback on your website, or let me know what platform you’re using and how it’s working for you. Happy dancing and website building!